Privacy Policy

This Privacy Policy explains how Kent Recovery Company (“we”, “us”, “our”) collects, uses and protects your personal data when you visit kentrecoverycompany.co.uk or contact us by phone.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please also read our Cookie Policy for information about how we use cookies on this website.

Last updated: May 2026

1. Who We Are

Kent Recovery Company is a vehicle recovery and breakdown assistance service operating across Kent and surrounding areas.

Trading name: Kent Recovery Company
Website: kentrecoverycompany.co.uk
Phone: 01322 250 753

2. What Data We Collect

We may collect the following personal data when you contact us or use our services:

Contact information — your name and phone number when you call us for recovery assistance
Location data — your vehicle location provided when requesting recovery
Vehicle information — make, model and registration of your vehicle
Usage data — information about how you use our website, collected via Google Analytics (only with your consent)

We do not collect sensitive personal data and we do not collect data from children under 16.

3. How We Use Your Data

We use your personal data for the following purposes:

To provide our recovery service — dispatching recovery vehicles and communicating with you about your breakdown
To improve our website — using anonymised analytics data to understand how visitors use our site (only with consent)
To measure advertising effectiveness — tracking conversions from our advertising campaigns (only with consent)
To comply with legal obligations — where required by law

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

Contract — processing necessary to provide the recovery service you have requested
Legitimate interests — improving our services and website performance
Consent — for analytics and marketing cookies, which you can withdraw at any time via our Cookie Policy page
Legal obligation — where we are required to process data by law

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies on our website. These include essential cookies required for the site to function, and optional analytics and marketing cookies which are only activated with your consent.

We use Google Analytics 4 and Google Tag Manager (GTM-MPGN9KX6) to analyse website traffic and measure advertising performance. These services only receive data after you have consented.

For full details of the cookies we use, how long they last, and how to manage your preferences, please see our Cookie Policy.

6. Sharing Your Data

We do not sell your personal data. We may share your data with the following third parties only where necessary:

Google LLC — for analytics and advertising measurement (only with your consent). See Google’s Privacy Policy.
Law enforcement or regulatory authorities — where required by law

7. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy:

Recovery call records — retained for up to 12 months for operational purposes
Website analytics data — retained for up to 26 months by Google Analytics
Cookie consent records — stored for 12 months in your browser

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmitted between your browser and our server.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right of access — to request a copy of the personal data we hold about you
Right to rectification — to request correction of inaccurate data
Right to erasure — to request deletion of your personal data in certain circumstances
Right to restriction — to request that we limit how we use your data
Right to data portability — to receive your data in a structured, machine-readable format
Right to object — to object to processing based on legitimate interests
Right to withdraw consent — for any processing based on consent, including cookies, at any time via our Cookie Policy page

To exercise any of these rights, please contact us by phone or via our contact page.

10. Right to Complain

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK’s data protection regulator:

Information Commissioner’s Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Phone: 01322 250 753
Website: Contact page